from the wherewordsfailblog.com archives
Category: Going Global
Book review: Bamboo Strong: Cultural Intelligence Secrets to Succeed in the New Global Economy by David Clive Price
from the wherewordsfailblog.com archives
Diversification as an international business strategy and some thoughts about risk.
By Grant Hall. Thinking about diversifying? There’s much you need to consider.
International business strategy, differentiation and the need to connect at a local level
P&G demonstrates the importance of differentiation and the need to connect with your consumer at a local level.
Leadership, imagination and applying international business strategy in the airline industry
By Grant Hall. Is imagination more important than capital?
International competitive advantage and the Australian wine industry
By Grant Hall. What can the international success of the Australian wine industry teach us about global business strategy?
International business strategy and Chinese musical instruments
The Pearl River Piano Group is a Chinese company that has become a successful global brand. How did they do it?
International Business: 16 reasons to go global and an introduction to ‘Going Global’
Going Global is written to help businesses that are in the early days of internationalising.
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