“Despite the theoretical knowledge about the crucial nature of trust in many emerging markets, few businesses adequately invest in developing relationships at an early stage”.
Businesses that ignore culture in new markets do so at their peril.
How diverse reading builds cultural intelligence, reduces xenophobia and opens doors to good corporate relationships.
By Grant Hall. Founder of League Cultural Diplomacy Doing business in foreign markets is difficult; many otherwise successful companies have tried and failed spectacularly. Broadly speaking, there are two main challenges that your business will face in its overseas operations: The need to get the business aspects of your operations right, and The need to…