By Grant Hall. Business leaders will benefit from having a broader understanding of culture.
Tag: strategy
China’s strategy for exporting culture; an approach worth emulating
Low growth states should consider adapting the Chinese approach to exporting culture.
Corporate cultural diplomacy; how it works in practice (with examples)
By Grant Hall. Corporate cultural diplomacy is more than getting people together in a room and hoping they like each other.
Cultural immersion trumps theoretical knowledge in international business.
Theoretical learning about cultural norms from courses and books can be a poor substitute to on-the-ground, in-country, cultural immersion learning.
International business strategy, differentiation and the need to connect at a local level
P&G demonstrates the importance of differentiation and the need to connect with your consumer at a local level.
Leadership, imagination and applying international business strategy in the airline industry
By Grant Hall. Is imagination more important than capital?
International competitive advantage and the Australian wine industry
By Grant Hall. What can the international success of the Australian wine industry teach us about global business strategy?
International business relationships; prevention, maintenance and repair through Corporate Cultural Diplomacy
Your business relationships are assets and need to be maintained. Corporate cultural diplomacy can be used to maintain, repair or even prevent your relationships from degrading.
International business, trust and putting the horse before the cart
“Despite the theoretical knowledge about the crucial nature of trust in many emerging markets, few businesses adequately invest in developing relationships at an early stage”.
The silent killer murdering international business ventures
Businesses that ignore culture in new markets do so at their peril.
Corporate Cultural Diplomacy and David Warner’s “Speak English” Cricket Controversy
As international business expands, companies are learning the importance of good relationships in foreign markets. What role can our sport stars play?
International business: 2 dozen reasons to use corporate cultural diplomacy
Corporate cultural diplomacy is a tool to manage international business relationships and gain influence in foreign markets. Here’s why you should use it.
where words fail 