By Grant Hall. Business leaders will benefit from having a broader understanding of culture.
Low growth states should consider adapting the Chinese approach to exporting culture.
By Grant Hall. Corporate cultural diplomacy is more than getting people together in a room and hoping they like each other.
Theoretical learning about cultural norms from courses and books can be a poor substitute to on-the-ground, in-country, cultural immersion learning.
P&G demonstrates the importance of differentiation and the need to connect with your consumer at a local level.
By Grant Hall. Is imagination more important than capital?
By Grant Hall. What can the international success of the Australian wine industry teach us about global business strategy?
Your business relationships are assets and need to be maintained. Corporate cultural diplomacy can be used to maintain, repair or even prevent your relationships from degrading.
“Despite the theoretical knowledge about the crucial nature of trust in many emerging markets, few businesses adequately invest in developing relationships at an early stage”.
Businesses that ignore culture in new markets do so at their peril.
As international business expands, companies are learning the importance of good relationships in foreign markets. What role can our sport stars play?
Corporate cultural diplomacy is a tool to manage international business relationships and gain influence in foreign markets. Here’s why you should use it.