Endnotes

[1] Porter 2008, p92

[2] Maynard 2008

[3] Mouawad 2012, The Economist 2012

[4] Porter 2008, p92

[5] The Economist 2012

[6] Branson

[7] Porter 2008, p80

[8] Branson 1998, p434

[9] eg: Boyd, 2012

[10] The Economist, 2012

[11] Hawken, 1987, p33

Sources

Boyd, M (aviation consultant with the Boyd Group International) 2012, quoted in Mouawad, J, 2012, The Challenge of Starting an Airline, in The New York Times, May 25, 2012, accessed online 27 July 2014 at http://nyti.ms/1k1ZheI

Branson, R, 1998, Losing My Virginity, Virgin Publishing Ltd, London

Economist, 2012, (author not stated), Aircraft leasing; Buy or rent? The steady rise of airlines with no passengers, in The Economist, Jan 21st 2012, accessed online 27 July 2014 at http://www.economist.com/node/21543195

Hawken, P, 1987. Growing a Business, Simon and Schuster, NYC

Kumar, N & Rogers, B,  2001, EasyJet: The web’s favourite airline, International Institute for Management Development, Lausanne, Switzerland

Maynard, M, 2008, Did Ending Regulation Help Fliers?, in The New York Times, April 17, 2008, accessed online 27 July 2014 at http://nyti.ms/Uv374g

Mouawad, J, 2012, The Challenge of Starting an Airline, in The New York Times, May 25, 2012, accessed online 27 July 2014 athttp://nyti.ms/1k1ZheI

Porter, M, 2008, The five competitive forces that shape strategy, in Harvard Business Review (Jan, 2008)

Wright, S, 2014, Why airlines make such meagre profits, in The Economist, Feb 23rd 2014, accessed online 27 July 2014 at http://econ.st/1e9YYtw