Endnotes

[1] Forbes, 2013

[2] Ghemawat 2006, p48

Sources

Forbes 2014, Video: A.G. Lafley Defines ‘Playing To Win’, accessed online 02/08/2014 at https://www.youtube.com/watch?v=FlurK3LeTpg

Ghemawat, P, 2006, Creating Competitive Advantage, in Strategy and the Business Landscape, Pearson Education, Upper Saddle River, NJ