Businesses that ignore culture in new markets do so at their peril.
Tag: Going Global
International business strategy and Chinese musical instruments
The Pearl River Piano Group is a Chinese company that has become a successful global brand. How did they do it?
International Business: 16 reasons to go global and an introduction to ‘Going Global’
Going Global is written to help businesses that are in the early days of internationalising.
The twin challenges of international business.
By Grant Hall. Founder of League Cultural Diplomacy Doing business in foreign markets is difficult; many otherwise successful companies have tried and failed spectacularly. Broadly speaking, there are two main challenges that your business will face in its overseas operations: The need to get the business aspects of your operations right, and The need to…
where words fail 