Businesses that ignore culture in new markets do so at their peril.
The Pearl River Piano Group is a Chinese company that has become a successful global brand. How did they do it?
Going Global is written to help businesses that are in the early days of internationalising.
By Grant Hall. Founder of League Cultural Diplomacy Doing business in foreign markets is difficult; many otherwise successful companies have tried and failed spectacularly. Broadly speaking, there are two main challenges that your business will face in its overseas operations: The need to get the business aspects of your operations right, and The need to…