sport – where words fail

Jimmy ‘The Whirlwind’ White in Vietnam and Thailand; a case study in DIY events and celebrity brand alignment

Want to win friends and influence people? Play billiards.

Corporate Cultural Diplomacy, World Cup Cricket and why the Irish should ‘get on it’.

By Grant Hall. I tried for years to get my Irish friends interested in cricket because it’s a great sport, but now my argument is economics.

Ethiopians Hate to Lose!

Originally posted on Untold Stories:
We are slightly star struck when entering the office of the world famous runner Haile Gebresalassie. We’re not here to talk about his amazing achievements as an athlete, but to talk business – his business that is. The prize-money Haile won as a runner has been invested wisely in Africa’s…

On quality, business, sport and the arts

What is Quality? Why are the arts and sport so important and what can business learn from both of them?

Corporate Cultural Diplomacy and David Warner’s “Speak English” Cricket Controversy

As international business expands, companies are learning the importance of good relationships in foreign markets. What role can our sport stars play?